NEA - Intertextuality in Media

Tuesday 19th March 2019

NEA - Intertextuality in Media

Lesson Objective:

K: The concept of intertextuality.
U: How the concept of intertextuality is used in media texts.
BAT: Analyse media texts using intertextuality.
CO: Use media terminology throughout.

Intertextuality simply means creating one text in reference to another.  

Intertextuality can also happen when the content of one media text makes reference to another.

Intertextuality is not always obvious. References can only be recognised if you know what  they are referring to. 

There are also cultural, social and linguistic limitations.

In this task I am going to show how to use intertextuality in the media world. This means referencing other media products in your product to make people realise what it is referencing to.

This is an example of intertextuality because it is referencing or has a similar front page, on purpose, to the U.S army poster. This is used as a persuasive technique so that people will buy their clothes likewise to the poster which persuaded people to join the army. 

I could refer to this front cover as it is a similar type of magazine that I will be doing, I am doing the structure of a leaf. The effect that this will have is a sign of familiarity so that the reader will feel comfortable and would want to keep on reading. The type of people that will find it familiar is the children's adults and will approve giving it to their kids as they would know that it will be an educational magazine as it inspires from a more famous magazine.